Why professionals should keep using Facebook as a tool

Why professionals should keep using Facebook as a toolWhy professionals should keep using Facebook as a toolThe more pandemic social media becomes the harder it is to take it seriously. The popularity of Facebook, Instagram, and Twitterenayas its bounty of drawbacks remain painfully visible. They enable our narcism, validate our delusion and, if were not careful, they can be absolute productivity cancers.But, the mishmash of smoke and mirrors that is the internet can concurrently work in our favor. There is no absatzwirtschaft tool more powerful than an illusion. Social media empowers us to cultivate a brand, built on digital charm and mythology.Follow Ladders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and moreDigital marketing toolsI used to write for a publication that had difficulty with visibility. They were backed by a reputable sister-company, staffed with young-talented writers, and they had a pretty good track record with leads- yet the readership was precarious. Every once in a while a story would manage some notable traction, but even the big hits were graded on a curve.We were pretty active on Twitter and Facebook, but Instagram (at the time not quite as popular as the other two platforms) had gone overlooked. After months of steadily decreasing traffic, all variables but that one had been addressed.So they gave it a whirl. A social media expert was hired and tasked with consistently posting images to accompany relevant stories. The difference was irrefutable. Visual posts account for a 650% increase in engagement over non-visual posts. Apply that percentage to the 700 million people across the world that use Instagrama month and you have a prescription for steady traffic.Consistency plays a huge role. Its not enough to be active, you have to establish a presence. Our social media expert wouldnt just upload any image of Einstein to correspond with a story about relatively. She m ade sure to find a vaguely cheeky one, accompanied by a caption in kind. Humor might not be your thing. It doesnt have to be. But make sure consumers have something more than just your content to glean from your posts-something to remember you by after theyve left your page. Cognitive engagement is imperative.Creating a verified business page on Facebook is a perfect way to interact with potential consumers. Nick Marshall, of Ammex,recently detailed all the ways the platform enhances brand awareness. For businesses prepared to meet their customers where theyre already spending a significant proportion of their day with content that is relevant, the rewards are significant. Its hard, after all, to ignore the statistic that 93% of buying decisions are based on social media.Facebook also enables you to make use of ad campings to stabilize revenue. You can promote special offers, generate catalog sales all the while promoting your brand through the platforms newsfeed.Facebook is a grea t way to target audiences because of the analytics at your disposal. You can track demographics and interest groups and interact with consumers and gather research to better suit their needs simultaneously.Building a personal brandRecently CEO of Greenhouse, Daniel Chait sat down with Business Insider to discuss the instrumental part social media plays in building personal brands that will stand out to both consumers and employers. Chait laments how little effort young professionals put into demarcating themselves in a sea of hungry competitorsThey submit their resume through a website and hope for the best.He continues, You dont have to be a Pulitzer Prize-winning author or have two million followers on Twitter to really stand out you just have to do something thats somewhat noteworthy and different and represents you.Social media helps us stay active in our respective communities and keep track of events in the industries were interested in being a part of.You might also enjoyNew neuroscience reveals 4 rituals that will make you happyStrangers know your social class in the first seven words you say, study finds10 lessons from Benjamin Franklins daily schedule that will double your productivityThe worst mistakes you can make in an interview, according to 12 CEOs10 habits of mentally strong people